International Advertising Law - Platform

Editors

Florian Steiner Attorney-at-law and Certified IP Lawyer

Content

Allow us to inform you about our new book titled ”International Advertising Law” which was published by Kluwer few days ago.

Because of the freedom of market a product simultaneously in several countries is a significant benefit, the invaluable information and guidance of the book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing products or services.

Among the issues and topics taken into account are the following:

- Effect of import restrictions on advertising

- Use of price comparisons

- Consumers’ right to dispute resolution

- "blacklisted” practices

- Use of language other than that of target country

- Special rules for agricultural products

- Principles of non discrimination and equal treatment of nationals

- Precautionary principle versus risk principle

- Protection of trademarks

- False or deceptive indication of source

- “Product placement” in non advertising communications

- Respectful interaction with religious, cultural and social values

- When a statement may be deemed “misleading”